01
Sell from a site that looks like your dealership
72 VEHICLESMAKEBODY STYLEPRICEYEAR
2021 Ford F-150 XLT4WD · 64,821 miles$33,995
2022 Toyota RAV4 XLEAWD · 42,118 miles$28,495
Run the lot.Not five different tools.
Your dealer website, inventory, lead CRM, Craigslist-ready ads, and lot accounting—together for $299/month on Growth.
No card required · See your exact price first · No sales call
Unlimited units on Growth
$0 self-serve setup
No term contract
Cancel from your account
01 / Product
One system. Four daily jobs.
The storefront, follow-up, listings, and lot numbers stay connected because they begin with the same vehicle record.
02
Keep every lead moving
NewContactedAppointmentSoldLost
Jake T.Website form
2021 Ford F-150Stock R2481
18 min
New
Maria S.Trade-in
2022 Toyota RAV4Stock R2493
1 hour
New
Derek H.Financing
2020 Honda CR-VStock R2490
2 hours
Contacted
Amanda K.Website form
2019 SilveradoStock R2477
5 hours
Appointment
03
Turn a vehicle record into a ready-to-post listing
LISTINGPHOTOSDETAILSFEATURESPRICINGPREVIEW
Title
2021 Ford F-150 XLT 4WD
Price
$33,995
Ready-to-post description
F-150 XLT with 4WD and the equipment shoppers ask about most. Vehicle details and dealership contact information are formatted for a manual Craigslist or Marketplace post.
04
See cost, floor, and potential gross by unit
| Stock | Vehicle | Cost | Asking | Floor | Potential gross |
|---|---|---|---|---|---|
| R2481 | 2021 F-150 XLT | $19,450 | $24,950 | $23,500 | $5,500 |
| R2493 | 2022 RAV4 XLE | $18,750 | $21,400 | $20,300 | $2,650 |
| R2490 | 2020 CR-V EX | $14,250 | $16,900 | $15,900 | $2,650 |
| R2477 | 2019 Silverado | $23,200 | $27,900 | $26,400 | $4,700 |
| LOT TOTAL | $75,650 | $91,150 | $86,100 | $15,500 | |
One vehicle record
One lead inbox
One monthly bill
Fictional dealership data shown in real Shopframe screens and workflows.
02 / Two languages
A shopper who reads Spanish gets your whole lot, not a worse version of it.
Every Shopframe site is in English and Spanish from the day it goes up — every plan, no extra charge, nothing to switch on.
A second site, not a translate button
The Spanish pages have their own web addresses, so Google indexes and ranks them on their own, and each one is tagged as the pair of its English twin. A translate widget gives you none of that — it rewrites the page after it loads, where no search engine is looking.
Every page, not just the home page
Inventory with its filters and sorting, every vehicle detail page, financing, trade-in, about, contact. The navigation, buttons, forms and filters were written in Spanish by a person — not fed through a machine and hoped for.
Your own words stay yours
Your tagline, your story, your promises and your banner stay in English until you write the Spanish yourself, in the Site Manager, one field at a time. We will not machine-translate a dealer's own sentence about financing — that is how a promise you never made ends up on your website.
See it yourself
The same demo lot, both ways: Redline in English and Redline en español. Switch between them with the button in the header, the same one your customers will use. What other providers charge for this, and what we do not translate: Spanish dealer websites, compared.
72 VEHÍCULOSMARCAMILLAJEPRECIO MÁXIMOAÑO
2021 Ford F-150 XLT4WD · 64,821 mi$33,995
2022 Toyota RAV4 XLEAWD · 42,118 mi$28,495
Every plan
No extra charge
Indexed separately
03 / Lot types
A boat is not a car with a different photo on it.
Cars & trucks, RVs & campers, motorcycles & powersports, boats & marine. You pick your lot type in the builder above, before you pay, and the site is rebuilt in that language — every plan, no extra charge.
The measurements change, not just the labels
A boat wears out in engine hours, not miles, so the spec row, the filter, the sort order and the search-engine markup all say hours. A travel trailer has no drivetrain and no MPG, so those rows are simply not on the page instead of sitting there empty. A motocross bike has no odometer to read and a towed trailer never had one, so neither advertises “0 mi” — while a car genuinely sitting at zero still says zero. A car lot is unchanged — that is still the default.
Right nouns, right identifiers
“8 boats” and “Find your next boat,” not “8 vehicles.” The identity row on a boat reads HIN, not VIN. On an RV, Make becomes Brand and body style becomes Class. Both languages, English and Spanish, written the same way — not machine-translated.
The parts a search engine reads, too
A motorcycle lot publishes motorcycle markup; a boat lot publishes boat markup and never claims an odometer reading it does not have. The Craigslist and Marketplace ad builder writes the ad in the same vocabulary — engine hours and hull ID on a boat, no MPG line.
See it yourself
One live lot per type, all on the same system as the car lots: Harbor Point Marine, a boat lot; Mesa Ridge RV, running motorhomes and towables side by side; and Trailhead Powersports, a trail-country lot with street bikes, a dirt bike, a quad, two side-by-sides and a cargo trailer on it. All three are also live in Spanish — Harbor Point en español, Mesa Ridge en español, Trailhead en español. Compare any of them with Redline Motors — same product, different language for the thing being sold.
8 BOATSMAKEENGINE HOURSMAX PRICEYEAR
2021 Bennington 22 SSBXPontoon · 145 hrs$42,900
2019 Sea Ray SPX 190Bowrider · 210 hrs$33,500
Four lot types
Every plan
Switch anytime
Harbor Point Marine, Mesa Ridge RV and Trailhead Powersports are fictional demo lots, running on the same Shopframe system as the car demos.
04 / Plans
Choose the operating level that fits your lot.
The core system stays intact. Your tier changes capacity and how much daily work Shopframe handles for you.
Included in every tier
Dealer websiteCSV inventory importFacebook & Instagram inventory ads feedLead inbox + pipelineAI assistant on your siteEmail campaigns to your leadsCraigslist + Marketplace ad builderWindow stickersSales ledger + CSV exportsHosting + Site Manager
Lite
$29/mo
For small, hands-on lots.
- Complete Shopframe system
- Up to 15 units
- Self-serve site updates
Starter
$149/mo
For lots with growing inventory.
- Complete Shopframe system
- Up to 50 units
- Self-serve site updates
Most dealers choose Growth
Growth
$299/mo
For dealers ready to consolidate the daily work.
- Unlimited inventory
- AI vehicle descriptions
- Done-for-you edits within 48 hours
Pro
$499/mo
For higher-touch operations.
- Everything in Growth
- Same-day edit queue
$0 setup with self-serve launch · Month to month · Your data stays yours
05 / Optional help
Only add what is specific to your dealership.
The operating system is already complete. These are optional services for dealers who want extra creative or publishing help.
Logo directions
Three starting directions in your colors.
$20 once
Social post templates
30 editable Facebook and Instagram designs.
$25 once
Ask for these from your Site Manager after launch; we confirm the price by email before any work or charge. Nothing here is required to launch Growth.
06 / Design studio
Make it yours before you pay.
Your details update the preview as you go. Nothing is published until you choose to start.
1 · Dealership
2 · Design
3 · Review
Quality cars.
Fair prices.Local vehicles for Phoenix, AZ drivers.
Fair prices.Local vehicles for Phoenix, AZ drivers.
Browse inventoryGet approved
Any makeAny modelMax priceSearch inventory
Featured inventoryView all inventory →
2021 Toyota RAV4 XLE58,217 mi · Automatic$22,995
2019 Ford F-150 XLT72,431 mi · 4WD$24,995
2020 Honda Accord EX46,892 mi · FWD$21,495
07 / Switching
Switch without putting the lot on pause.
01
Send the inventory export you already have.
02
Approve the new look before anything changes.
03
We coordinate the domain connection when you are ready.
No contract
Keep your domain
Export your data
Old-URL redirects included
Read the full switching guide → — the contract clauses that decide your timing, the seven things to export before you cancel, and the cutover order that keeps you online.
Coming from a specific provider? We wrote a sourced, provider-by-provider read on Dealer Car Search alternatives and Carsforsale.com alternatives — including what each of them does better than we do.
08 / Questions
Straight answers before you switch.
Nothing is hidden behind a sales call. If the answer changes the fit, it belongs here.
01Can I keep my current DMS?
Yes. Shopframe accepts a CSV export from the system you already use, so you do not need to replace it to launch — and if your DMS can publish that export to an HTTPS URL, Shopframe pulls it automatically on a schedule you set. Legacy FTP-only feeds are not supported, and no certified DMS integration is claimed.
02How does inventory get loaded?
Add a vehicle by VIN (type it, or scan it with your phone’s camera) or import a CSV. Shopframe maps common export headers, and you can upload photos from a phone. Lite supports up to 15 units, Starter up to 50, and Growth and Pro are unlimited.
03What happens to my domain?
Any domain you own stays yours. Self-serve domain connection is not available yet; we coordinate the connection during launch so nothing changes until you approve it.
04Is Craigslist posting automatic?
No. The included builder creates ready-to-paste titles, descriptions, photos, and form fields for manual posting. We do not advertise automatic posting before Craigslist access is approved.
05Can shoppers text the dealership?
Yes, on every plan and at no extra Shopframe charge. Connect your own Twilio number in the Site Manager and texts from shoppers arrive as conversations anyone on your team can answer, with an email the moment a new one starts. Twilio bills you for the number and the messages, it is replies-only — you answer people who texted you first — and numbers supplied by Shopframe are not switched on yet.
06How do done-for-you edits work?
On Growth, you type the change into the Request an edit card in your Site Manager and our team makes it within 48 hours; the card shows when each request is due and when it's done. Pro moves those requests into a same-day queue. Lite and Starter include the Site Manager for self-serve updates.
07Can I cancel without calling?
Yes. Plans are month to month, and cancellation is handled from your account before renewal. Your photos, leads, customer data, and any domain you own remain yours.
See your dealership before you pay.
Choose a direction, preview the site, and review the exact price. No card and no sales call.
Design my dealer site